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What is keeping the wind from reaching your sails? ... And your Sales! PDF Print Email
Written by Jesse P. Jameson   
Monday, 18 June 2007 21:09

Perhaps you have setup shop. You have a website. You even have an advertising campaign that is bringing people to your website. However, the numbers of new customers that result from your marketing efforts are far from what you had hoped for.

What process does the typical internet marketer follow to market their business online?
First they create a website - Most new internet entrepreneurs begin by writing their own sales copy. Usually the content consists of what they want their prospect to know about them personally, their business, and their product or service.  In many cases no effort is made to capture visitor contact information for further marketing communication. When they do attempt to capture information, the value exchange is lacking and conversions are low. To make matters worse 
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Marketing is both an Art and a Science PDF Print Email
Written by Jesse P. Jameson   
Monday, 18 June 2007 21:00

Marketing is an art because creativity will help one person produce better results when two equally skilled marketers are both provided with the same marketing data.

Testing, tracking, measuring, and proven principles give us the science which helps to improve performance, and overall results with consistency.

Them fish just aint biting today!

To compare marketing to fishing, why does a pink lure attract some fish, some days and not others? What distinctions does the fish make that helps them to decide? There are so many factors to consider... 
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Three types of “would be” Internet Marketers PDF Print Email
Written by Jesse P. Jameson   
Monday, 18 June 2007 20:47

Let’s take a moment to look at three types of “would be” internet marketers that make up a very large part of the marketing websites that you see on the internet.

  • The Gold Miner

  • The Expert/Innovator

  • The Traditional Business Merchant

The Internet Gold Miner - An internet gold miner is someone whose primary motivation for engaging in internet marketing is for the promised riches. Just as one in five Americans made their way to California during the gold rush, people all over the world, are staking claims on the internet in search of riches. And just as the gold rush prospectors were not really interested in the gold itself, but rather the wealth it could bring them, most internet marketers have no real interest in marketing. Even worse, many of them have no sincere interest in serving people.

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Why are there so many examples of bad Internet Marketing? PDF Print Email
Written by Jesse P. Jameson   
Monday, 18 June 2007 20:40

Internet Marketing is (for the most part) a faceless business.  This fact has left the door wide open for those who choose to stretch the boundaries of honest business practices.

In light of all the shady dealings, properly establishing trust with prospects has become more important than ever before.

However, not all bad examples of internet marketing come from those looking to make a fast buck without providing real value.  Most “internet marketers” are not marketers at all. Just as wielding a hammer does not make you a skilled carpenter, putting up a web page and creating an ad campaign does not make you a marketer.
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Nothing is sold until your Prospect is ready to buy! PDF Print Email
Written by Jesse P. Jameson   
Monday, 18 June 2007 19:53

Are you writing your sales copy and creating your sales process based on what YOU personally think of your products and/or services? 

Or does your copy and process reflect what YOUR PROSPECT is already thinking, and then bridges the gap between their current distinctions (about what they want and need) and your solution as the logical and emotional choice?
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